Swachh Bharat Abhiyan - Clean India Mission

Swachh Bharat Mission (SBM), Swachh Bharat Abhiyan (SBA), or Clean India Mission was launched by the Prime Minister of India Narendra Modi on 2 October 2014, Gandhi Jayanti. On this day, the Prime Minister addressed the citizens of India in a public gathering held at Rajpath and asked everyone to join this campaign. The mission was implemented nation-wide campaign/Janandolan which aimed at eliminating open defecation in rural areas during the period 2014 to 2019 through mass scale behavior change, construction of household-owned and community-owned toilets and establishing mechanisms for monitoring toilet construction and usage.

Under the mission, all villages, Gram Panchayats, Districts, States and Union Territories in India declared themselves "open-defecation free" (ODF) “No visible faeces found in the environment/village” - by 2 October 2019, the 150th birth anniversary of Mahatma Gandhi, by constructing over 100 million toilets in rural India.

This campaign aims to achieve the vision of 'Clean India' by 2nd October 2019, 150^th birthday of Mahatma Gandhi. Government employees and students from schools and colleges participated in this mission. Phase 1 of the mission lasted till October 2019. Phase 2 will be implemented between 2020-21 and 2024-25

The Prime Minister asked India's 125 crore people to join the 'Swachh Bharat Mission' and promote it to clean our country.

Let's join the mission and ensure that our surroundings are clean by

• Disposing trash like used tissue, wrappers and fruit peels in dustbins. We must avoid throwing them just anywhere.

• We must keep our classroom and school campus clean by dropping pencil sharpenings, waste paper, wrappers, etc. only in the dustbin.

• Remembering that it is as important to clean our homes as the area outside it.

• Keeping your city clean and asking everyone to join you in this cause, Maintaining cleanliness of your streets and area and never letting sanitary workers skip the job of cleanliness.

• If cleanliness workers of the civic agency of your area don't do their job properly, never hesitate to tell your elders about their laziness.